Home
Bachelor of Fine Arts in Applied Arts (BFA in Applied Arts)
Overview
  • Duration: 3 to 4 years
  • Course Type: An undergraduate degree focused on applying artistic techniques to real-world design challenges. It blends creativity with functionality to create artworks that have a practical application in industries such as advertising, design, product development, and communication.
  • Focus Areas: Graphic design, industrial design, advertising, visual communication, digital media, typography, packaging design, and environmental design. Students learn to combine aesthetics with functionality to produce effective, user-friendly designs.
  • Goal: To prepare students for careers where artistic skills are used to solve practical problems, enhance products, or create compelling visual communication in various professional contexts.
Salary Range
India:
  • Starting Salary: ₹3 - ₹5 Lakhs per annum (Graphic Designer, Junior Visual Designer, Design Assistant)
  • Experienced Salary: ₹6 - ₹10 Lakhs per annum (Senior Designer, Brand Strategist, Visual Communication Specialist)
  • Top-Level Salary: ₹12 - ₹20 Lakhs per annum (Creative Director, Design Consultant, Art Director)
Abroad:
  • Starting Salary: $35,000 - $50,000 per annum (Graphic Designer, Junior Visual Designer)
  • Experienced Salary: $55,000 - $80,000 per annum (Senior Designer, Product Designer, Art Director)
  • Top-Level Salary: $90,000 - $120,000 per annum (Creative Director, Design Consultant, UX/UI Director)
Job Roles After Completing BFA in Applied Arts
1. Graphic Designer
  • Role: Design visual content for print, web, and digital platforms, including advertisements, logos, websites, and social media content.
  • Workplaces: Advertising agencies, design studios, corporate communications departments, marketing firms.
2. Industrial/Product Designer
  • Role: Design functional and aesthetically pleasing products, ranging from consumer electronics to household items, ensuring usability and production feasibility.
  • Workplaces: Product design firms, manufacturing companies, tech firms.
3. Art Director
  • Role: Lead the visual elements of creative projects, overseeing the design and execution of visual assets for campaigns, films, magazines, and websites.
  • Workplaces: Advertising agencies, film production companies, design studios, marketing firms.
4. Brand Strategist
  • Role: Develop and implement brand identities, ensuring consistency across all design and communication platforms to strengthen the brand’s recognition and presence.
  • Workplaces: Corporate branding agencies, marketing firms, advertising agencies.
5. Advertising Designer
  • Role: Create visual concepts and layouts for advertisements across various media, ensuring the message aligns with the brand’s voice and marketing strategy.
  • Workplaces: Advertising agencies, marketing departments, print media, and digital agencies.
6. Visual Communication Specialist
  • Role: Design effective visual solutions for communication challenges, creating compelling graphics, layouts, and multimedia presentations.
  • Workplaces: Corporate firms, media organizations, design studios, educational institutions.
7. UI/UX Designer
  • Role: Design user interfaces and experiences for websites, mobile apps, and other digital platforms to ensure ease of use, visual appeal, and functionality.
  • Workplaces: Tech companies, web development agencies, startups, e-commerce businesses.
8. Packaging Designer
  • Role: Design the packaging for products, ensuring the design is not only visually attractive but also functional and aligned with the brand’s marketing strategy.
  • Workplaces: Consumer goods companies, product packaging firms, branding agencies.
9. Exhibition Designer
  • Role: Plan and design the layout and visual elements of exhibitions, trade shows, museums, and galleries to create a dynamic and engaging experience for the audience.
  • Workplaces: Museums, exhibition agencies, event planning companies.
10. Digital Media Designer
  • Role: Create digital content such as websites, multimedia presentations, social media graphics, and animations for various online platforms.
  • Workplaces: Digital media companies, e-commerce platforms, tech startups, advertising agencies.
Skills to Develop During BFA in Applied Arts
  1. Graphic Design Skills: Expertise in visual design software like Adobe Illustrator, Photoshop, InDesign, and other design tools.
  1. Typography: Understanding the art of arranging typefaces in a visually appealing and effective manner for digital and print media.
  1. Color Theory: Knowledge of color use in design, including how colors influence perception and convey messages.
  1. User-Centered Design: Ability to create designs that prioritize the user’s experience, focusing on usability, accessibility, and aesthetic appeal.
  1. Creative Problem-Solving: Develop innovative solutions to design challenges, integrating artistic vision with practical requirements.
  1. Brand Identity Development: Ability to create cohesive and memorable brand identities that reflect the values and mission of a company or product.
  1. Packaging Design: Knowledge of designing packaging that attracts consumers while fulfilling practical and regulatory requirements.
  1. Web and Mobile Design: Skills in designing for digital platforms, including websites and mobile applications, with an emphasis on user experience and interface design.
  1. Communication Skills: Ability to present and explain design concepts to clients, colleagues, and other stakeholders.
  1. Time Management: Ability to manage multiple design projects, meeting deadlines and balancing creativity with efficiency.
Who Should Pursue BFA in Applied Arts?
  1. Creative Problem Solvers: Students who enjoy tackling practical challenges with creative and innovative visual solutions.
  1. Aspiring Designers: Individuals who wish to pursue a career in design, whether in graphic, product, or digital design.
  1. Artists with a Commercial Focus: Those who want to apply their artistic skills in professional environments, particularly in advertising, marketing, or product design.
  1. Technology Enthusiasts: Students interested in combining design with technology, especially in areas like UI/UX design, digital media, and web design.
  1. Branding Enthusiasts: Individuals passionate about building and managing brand identities, ensuring consistent and impactful visual communication.
  1. Marketing and Advertising Focused Students: Those who aim to integrate visual art and communication strategies in marketing, advertising, and public relations.
Career Scope and Growth
  1. Booming Design Industry: With the rise of digital platforms, social media, and e-commerce, the demand for skilled design professionals is steadily increasing.
  1. Expansion of Branding Roles: Companies continue to emphasize strong, consistent branding, providing opportunities for applied arts graduates in marketing and brand development.
  1. Digital Transformation: As businesses shift more toward digital environments, the demand for web designers, UI/UX designers, and digital media experts continues to grow.
  1. Freelancing Opportunities: Many applied arts graduates choose freelancing, offering flexibility and opportunities to work with a variety of clients and industries.
  1. International Opportunities: With global industries valuing design, graduates have opportunities to work in multinational corporations, global agencies, or as independent artists and consultants.
  1. Postgraduate and Research Opportunities: Graduates can explore further studies in fields like industrial design, graphic design, art direction, or multimedia arts.
Conclusion
The Bachelor of Fine Arts in Applied Arts (BFA in Applied Arts) provides students with the skills necessary to apply artistic techniques to solve real-world challenges in design, communication, and branding. Graduates can pursue diverse careers in industries like advertising, product design, digital media, and branding. This degree allows students to combine creativity with practicality, creating impactful and functional visual designs that enhance products, services, and communications. The demand for skilled designers and visual communicators is strong and continues to grow across various sectors.
Made with